This Marketing & PR for Small Businesses Diploma Course has a massive 87% off, the course is normally 143€ and now only 19€. 

Within this course you will learn how to communicate about your products or services to potential customers.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

Who Would Benefit from the Course?

For those who are setting up their own business or have an established business, and would like it to grow.  Or perhaps you are struggling to achieve what you had hoped. The Marketing & PR for Small Businesses Course is essential.

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

What You'll Learn from the Marketing & PR for Small Businesses Course

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner has dreamt of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

Course Syllabus

Part 1: The Difference between Marketing and PR

Part 2: What about Marketing and PR in the Digital Space

Module 2: Developing a Strategy
Part 1: Developing a Strategy
Part 2: Creating your USP
Part 3: Exclude to build a client base
Part 4: Finalizing Your Strategy
Module 2 Assessment

Module 3: Different Tactics
Part 1: Different Tactics
Part 2: Main Traditional PR Tactics
Part 3: Main Digital PR Tactics
Module 3 Assessment

Module 4: Social Media
Part 1: Social Media
Part 2: How to integrate social media into a Marketing and PR strategy
Part 3: Other Social Media Networks
Module 4 Assessment

Module 5: Monitoring and Evaluating Success
Part 1: Monitoring and Evaluating Success
Part 2: Traditional measurements of success
Part 3: Top Metrics for Social Media
Module 5 Assessment

Accreditations

The Marketing & PR for Small Businesses Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

This course is certified by the IAHT (International Alliance of Holistic Therapists), the IAHT is an internationally recognised organisation. The IAHT certify personal development, health, fitness and nutrition courses.

Upon completion of your course assessments, you will receive 3 certificates. An accredited certificate from the awarding body relating to your course, a CPD certificate displaying the number of CPD points earned from the course and a certified Diploma certificate from the Centre of Excellence.

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