If you have a structured business and marketing plan it could make all the difference to your business, and this is the perfect time for making that plan!

This Marketing & PR for Small Businesses Diploma Course is now only 19€, and it primarily teaches you on how to communicate about your products or services to potential customers.

With a little time, thought, commitment and a dash of creativity, this course is perfect for anyone setting up their own business or who have an established business, and think it's in need of a refresh. 

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

What You'll Learn from the Marketing & PR for Small Businesses Course

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner has dreamt of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

Course Syllabus

Module 1: The Difference between Marketing and PR

Part 1: The Difference between Marketing and PR

Part 2: What about Marketing and PR in the Digital Space

Module 2: Developing a Strategy

Part 1: Developing a Strategy

Part 2: Creating your USP

Part 3: Exclude to build a client base

Part 4: Finalizing Your Strategy

Module 2 Assessment

Module 3: Different Tactics

Part 1: Different Tactics

Part 2: Main Traditional PR Tactics

Part 3: Main Digital PR Tactics Module 3 Assessment

Module 4: Social Media

Part 1: Social Media

Part 2: How to integrate social media into a Marketing and PR strategy

Part 3: Other Social Media Networks

Module 4 Assessment

Module 5: Monitoring and Evaluating Success

Part 1: Monitoring and Evaluating Success

Part 2: Traditional measurements of success

Part 3: Top Metrics for Social Media

Module 5 Assessment

Accreditations

The Marketing & PR for Small Businesses Diploma Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certified Diploma certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.

This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

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